Purpose Engineering
Does it occur to you that no matter how many engineers you add or how fast the CPU, GPU, and RAM, it can still be difficult to pick up speed without breaking things?
It turns out what really slows things down isn’t always the complexity of the systems. It’s the unpredictability they introduce in how everything interacts that keeps you from moving fast with confidence. When we layer on more resources without addressing this inherent unpredictability, we risk creating more chaos than clarity.
At Coinbase, we introduced "purpose engineering" as a forward-thinking practice designed to tackle unpredictability head-on. This approach leverages O2, our real-time anomaly detection platform, to (1) codify expectations for our systems and (2) receive instant alerts if anything violates these expectations.
This clarity and instant feedback allow our teams to move quickly and confidently, so we can chase new opportunities without the fear of the unknown unknowns.