Expanding TRUST: a privacy-first network for global crypto compliance

By Coinbase

TRUST is growing globally. Today, we are announcing major milestones to make global, privacy-first Travel Rule compliance simpler: the launch of TRUSThub, continued international expansion, announcing BNY membership, and a partnership with 21 Analytics to accelerate global connectivity.

TRUST

What is TRUST and why it matters

Since its inception, TRUST (Travel Rule Universal Solution Technology) has been guided by one principle: meaningful Travel Rule compliance must be collaborative, global, and privacy-first. 

TRUST is an industry-led network that enables Virtual Asset Service Providers (VASPs) to securely exchange Travel Rule information directly with verified counterparties—without creating a centralized store of sensitive data. Today, TRUST connects hundreds of VASPs across dozens of countries.

Introducing TRUSThub

We’re excited to launch TRUSThub, an extension of the core TRUST Solution designed to simplify integration and expand secure connectivity. TRUSThub allows members to exchange Travel Rule data with counterparties worldwide, regardless of the Travel Rule tools they otherwise use (if any). Built on TRUST’s privacy-first, peer-to-peer model, TRUSThub broadens counterparty coverage, helping to bridge “sunrise” gaps as jurisdictions phase in Travel Rule implementation. TRUSThub also simplifies the process for integrating into TRUST, allowing VASPs to more quickly use the TRUST network to quickly share Travel Rule information across the world.

International Expansion

TRUST continues to scale globally, expanding membership across the EU, UK, Australia, India, Brazil, US, Canada, Hong Kong, Japan, Switzerland, UAE, and other key markets. TRUST’s global connectivity enables VASPs to transact with counterparties worldwide in a compliant, secure manner, while seamlessly navigating cross‑border differences in thresholds and data requirements.

Announcing BNY

We’re pleased to announce BNY's membership in the TRUST network. As a leading global financial services company, BNY strengthens our expansive roster of banks, VASPs, and other major financial institutions worldwide, and their participation underscores the industry's alignment around Travel Rule compliance that doesn't sacrifice privacy or security. BNY joins the ranks of other prominent crypto leaders using TRUST, including Bitgo, OKX, Revolut, Anchorage, BitGo, Circle, Coinbase, Crypto.com, Fidelity Digital Assets, Gemini, Kraken, OKX, Revolut, PayPal, Paxos, and many more.

Partnership with 21 Analytics

To streamline integration efforts, TRUST has partnered with 21 Analytics, a leading provider of Travel Rule automation software. This collaboration makes it faster and easier for VASPs using 21 Analytics to join TRUST—simplifying integration and letting them leverage existing workflows to exchange Travel Rule data through TRUST’s privacy‑preserving design. 21 Analytics also offers tools to seamlessly verify ownership of self‑hosted wallets. We’re excited to team up to help more VASPs worldwide meet their Travel Rule obligations and accelerate the adoption of secure, compliant crypto transfers.

What’s next

We remain committed to investing in interoperability, security, and ease of adoption—working with members, regulators, and technology partners to make Travel Rule compliance straightforward and privacy-preserving.

Get involved

  • Regulated institutions and VASPs can contact us to learn more about membership.

  • Existing members: Request access to TRUSThub to streamline your operations.

  • Technology providers: Reach out to explore partnership opportunities.

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