Coinbase deepens its investment in Canada through a multisport partnership with Toronto FC and the Toronto Argonauts

An estimated five million crypto holders call Canada home – roughly 13% of the population. TFC and Argos fans make up a strong contingent of them – 1.7 million own crypto and 1.4 million have traded crypto in the last year. Our partnership provides a direct avenue to connect with these enthusiastic communities, elevate Coinbase brand visibility within Canada, and further establish Coinbase as a trusted platform.

This collaboration marks an exciting step in our commitment to engaging with passionate global sports communities and expanding our presence in Canada. As the exclusive cryptocurrency exchange and wallet partner for both Toronto FC and the Toronto Argonauts, Coinbase will be integrated into the fan experience in meaningful ways. You'll see Coinbase on jersey patches for the Argonauts, fieldside LED signage during both TFC and Argos home games, and the brand new Coinbase Lounge at Toronto’s BMO Field.

Building on Coinbase’s CFL Investment

Building on our recent milestone as the first-ever crypto partner of the CFL and the 111th Grey Cup, we're deepening our connection to the CFL through the Toronto Argonauts. Starting in 2025, the Coinbase logo will be featured on the Argonauts' jersey connecting crypto to a local sports institution with 150 years of history. Coinbase will also be featured prominently in-stadium during all Argos home games.

Connecting with TFC’s growing fanbase & launching the Coinbase Lounge

Coinbase will connect with Canada's growing soccer fanbase and enhance their in-stadium experience with the newly-renovated Coinbase Lounge at BMO Field. This offers a premium space for fans to engage with the Coinbase brand while attending TFC matches and Argos games.

Beyond our physical presence, we'll be enhancing the fan experience through digital activations across TFC and the Argos' social media platforms, including interactive games and contests. We're also planning immersive fan experiences, such as promotional nights and in-game activations designed to educate Canadians about the world of crypto.

The TFC and Argos partnerships underline Coinbase’s broader connection to the sporting world. With relationships across basketball in the NBA, racing with Aston Martin Aramco Formula One, and esports with Riot Games, among others, this announcement is the latest step to bringing sports onchain and connecting with true Canadian institutions.

Deepening our Investment in Canada

Since launching in Canada in 2023, we've become the largest and first international exchange to be registered as a Restricted Dealer. We've been working diligently to establish ourselves as a secure and reliable platform for Canadians to access the cryptoeconomy. We recognize Canada's high crypto awareness, its robust regulatory framework, and its thriving tech ecosystem as key factors in our commitment to this market. This partnership is another important step in our goal to bring more economic freedom to Canadians.