5 crypto storylines to watch in 2025

Regulatory progress, new crypto ETFs, and stablecoin adoption could be key narratives in 2025.
There’s never a dull moment on the blockchain. Here’s what you need to know this week:
Bitcoin revisited $100K after an early-week breather. Plus, Trump’s picks for SEC chief and a crypto czar, and the record amount of BTC held by U.S. spot bitcoin ETFs.
Key crypto storylines to watch in 2025. Regulatory progress, stablecoin adoption, new crypto ETFs, and more.
This week in numbers. Ethereum’s resurgent onchain volume, the rising prices of Pudgy Penguins NFTs, and other stats to know.
MARKET BYTES
BTC cracked $100K for first time ever before volatility returned
In the last week, crypto’s autumn rally hit dizzying new heights with bitcoin crossing the $100,000 mark for the first time ever (!) last Wednesday (notching an all-time high of $104,000) and ETH hitting a three-year high by passing $4,000 on Friday.
Early this week, however, volatility returned for a wide range of tokens, with BTC swinging as low as $94,282 on Tuesday before jumping back above $100,000 on Wednesday morning as the latest U.S. inflation report “further solidified the market outlook for a [rate] cut” from the Federal Reserve, reported CNBC.
Among smaller tokens that surged in recent weeks, XRP, Cardano, and Hedera were all down more than 20% for the week on Tuesday, before regaining ground on Wednesday.
What’s been causing the swings?
One factor appears to be long-term BTC holders continuing to take advantage of historic high prices to sell for a profit. Another potential driver was the liquidation of more than $1.5 billion in long crypto derivatives positions in just 24 hours ending on Tuesday.
However, prices for a wide range of tokens remain close to their all-time highs and many analysts suggest that $100,000 BTC is just the beginning.
“Looking forward, Bitcoin could reach even greater heights as more institutions begin to perceive it as a viable store of value and allocate funds to Bitcoin ETFs,” BTSE exec Jeff Mei told Reuters. “I'd also expect more institutions to rotate into Ethereum ETFs, which haven't been as popular as the Bitcoin ones up until now.”
Here are three more market stories you should know about.
Trump announced his picks for SEC chief and “crypto czar ”
When BTC prices spiked last Wednesday, one potential trigger noted by analysts was the market’s reaction to president-elect Donald Trump’s nominee to lead the Securities and Exchange Commission (SEC) when current chief Gary Gensler steps down in January: Paul Atkins.
Atkins is a former SEC commissioner who was appointed by President George W. Bush, and more recently he sat on the board of the Digital Chamber of Commerce, a crypto advocacy group. As Trump put it, Atkins “recognizes that digital assets & other innovations are crucial to Making America Greater than Ever Before.”
Going ‘All-In’… Trump also recently announced that he’d be appointing venture-fund investor, PayPal cofounder, and tech podcaster David Sacks as the nation’s “AI and crypto czar.” While the exact remit of the roll is not yet defined, Trump said Sacks “will work on a legal framework so the Crypto industry has the clarity it has been asking for, and can thrive in the U.S.”
BTC ETF inflows have grown by nearly $10 billion since U.S. election
As of Monday, spot BTC ETFs had tallied $9.9 billion in new capital since Nov. 5. Collectively, the bitcoin investment products (which include BlackRock’s IBIT and Fidelity’s FBTC funds) now hold around 1.1 million BTC worth around $100 billion — or more bitcoin than is held by the cryptocurrency’s pseudonymous founder Satoshi Nakamoto.
Bitcoin also now represents about 1% of the $10 trillion in assets held across all ETFs, notes CNBC, and is potentially poised to eclipse the value of gold held by ETFs.
“For context, the physical gold ETF category, which has been around for over 20 years, has about $125 billion in assets [compared to $100 billion in spot bitcoin ETFs],” said the ETF Store’s Nate Geraci. “So, it’s not inconceivable to think that spot bitcoin ETFs will surpass gold ETFs sometime over the next several months.”
ETH too? Ethereum ETFs also broke records last week, with $1.2 billion in inflows, which is more than the ETFs saw when they launched in July. Meanwhile, ETH, which has rallied roughly 50% since the election, is still about 20% below all-time highs above $4,600.
MicroStrategy buys $2.1 billion more BTC
For the fifth week in a row, publicly-traded software firm MicroStrategy made a vast purchase of bitcoin for its corporate treasury, adding an additional $2.1 billion in BTC and bringing the company’s holdings to around $41 billion.
As of Wednesday, the firm’s stock was up around 500% for the year.
“For now, Bitcoin’s favorable price movement allows MicroStrategy to sustain a positive feedback loop: rising MSTR stock prices enable additional fundraising, which funds further Bitcoin purchases, driving up Bitcoin prices and stock value,” Presto Research analyst Min Jung told Bloomberg. “While effective during a bull market, this strategy’s sustainability depends heavily on continued Bitcoin price appreciation.”
Sharing the strategy… Despite a pitch from MicroStrategy CEO Michael Saylor, Microsoft shareholders declined on Tuesday to pass a proposal that would see the software giant purchase BTC for its corporate treasury. A similar proposal for Amazon could receive a vote at the company’s next shareholder meeting in 2025.
WHAT’S NEXT?
From altcoin ETFs to ‘AI agents,’ 5 themes for crypto in 2025
In 2024, crypto took a major leap into the mainstream with the blockbuster success of spot crypto ETFs, the election of the most pro-crypto congress in U.S. history, and $100,000-plus bitcoin. (What a year!) As asset manager Hashdex put it when reflecting on the past 12 months, “we believe crypto’s moment has arrived.”
So what’s on the agenda for 2025? We gathered takes from Wall Street analysts, venture investors, crypto journalists, and more, to highlight five key storylines to have your eyes on in the new year. (And be sure to check out Coinbase Institutional