Behind the memecoin frenzy

This past week has seen a resurgence in memecoins and a new crop of Dogecoin competitors. [Image via Kanchanara]
Editor’s Note: This newsletter originally contained an overview of the Pepe memecoin that did not provide the whole picture of the history of the meme. We have updated the article and apologize to the community and our readers.
There’s never a dull moment on the blockchain. Here’s what you need to know this week:
Memecoins are having a(nother) moment. A closer look at what’s driving the speculative frenzy and which tokens are spiking.
Key cryptoverse quotes. Warren Buffett’s latest thoughts on BTC, and one developer’s flippant opinion about Satoshi Nakamoto.
Noteworthy numbers. The group of countries that launched Worldcoin’s hotly anticipated identity app, and the percentage of family offices invested in crypto.
MEME MANIA
Crypto traders are putting serious sums into memecoins and Bitcoin NFTs
After a long period of uncertainty for crypto markets in 2022, Bitcoin and Ethereum have both rallied this year to post major (roughly 60%) gains. In recent weeks, this renewed appetite for crypto has spilled over into memecoins and NFTs, reaching a fever pitch not seen since the height of the bull market in 2021. The result? Many low market cap tokens are surging and transaction fees on the largest blockchains are reaching new highs for the year. Here’s what you need to know.
Memecoin trading just reached a two year high — why?
Memecoin manias were a staple of the last bull market, with ridiculously named coins (frequently of the Shiba Inu variety) often putting up eye-watering gains within just hours.
And, well, it’s happening again: Last week saw more than $2.3 billion traded in memecoins, more than six-times higher than the week prior, and the highest level since May 2021.
While there isn’t one clear-cult catalyst, traders have poured money into crypto since the banking crisis began, which has pushed crypto’s market cap back above $1 trillion and perhaps reignited some traders’ appetite for risk.
The most popular tokens during this run include ones named after the Pepe the Frog meme, the “Giga-Chad” meme, and the infamous Wall Street Bets subreddit. (A word of caution: While popular, trading these memecoins is extremely risky and many have a history of being “rugpulls,” or scam projects.)
What you should know about PEPE, the memecoin of the moment.
PEPE, which was issued around three weeks ago with a comically huge supply of 420 trillion tokens, has been leading the memecoin activity. The token is based on the Pepe the Frog meme, which first surfaced on the internet nearly 20 years ago as a comic-strip character.
After gaining popularity on Twitter, the meme token last weekend became the fastest Ethereum token to reach the $1 billion mark, before crashing more than 50% in the following days. Its meteoric rise, though, minted at least a couple (potentially temporary) millionaires — one trader turned a $250 PEPE trade into more than $1 million, while another spent $263 and flipped it into more than $3.8 million in profits.
Out of 179 memecoins tracked by CoinGecko, PEPE is the only one other than Dogecoin (the OG memecoin) and Shiba Inu to currently be in the top 100 cryptocurrencies by overall market cap.
Memecoins are on Bitcoin too, thanks to BRC-20 tokens.
Memecoins have also hit the Bitcoin blockchain, thanks to the creation of a new type of token called BRC-20 tokens. Created in early March, they allow people to create fungible tokens (or, other cryptocurrencies) on Bitcoin’s blockchain — a divisive issue in the crypto community — and have reached a market cap of nearly $1 billion.
To date, more than 11,000 different BRC-20 tokens have been created and at least one (the original called ORDI) has been listed on some centralized exchanges. BRC-20 tokens include a BTC-native PEPE, as well as tokens named MEME and PIZA.
However, this spike in trading activity is causing a key issue for Bitcoin: higher network fees. Bitcoin was built primarily for payments — alternate use cases are clogging block space, which led transaction costs to jump from around $1.20 last week, to $20 at the start of this week. The PEPE frenzy caused similar issues on Ethereum, which saw gas fees roughly double since the token’s launch on April 19.
Why it matters… For a few, speculation on memecoins has led to massive profits, but that doesn’t come without risks too — sometimes memecoin frenzies even precede broad declines in Bitcoin and Ethereum. For the individual investor, crypto exec Chen Arad shared these words of wisdom with Decrypt: “We suggest a high degree of caution when considering investing in memecoins.”
TAKES
Warren Buffett’s latest crypto quip, a surprising Satoshi jab, and other key quotes from the cryptoverse
Satoshi sacrilege… “I don’t care what Satoshi wanted bitcoin to be,” tweeted Udi Wertheimer, the creator of one the earliest Bitcoin NFT projects. Rejecting the reverence often bestowed upon Satoshi Nakamoto, Bitcoin